Efekt company was founded in 1992 first located in Lublin, Skautów street. Soon this location became to small and forced transfer to bigger building on Diamentowa 3 street. In 2001 to improve quality of sale self-service was implemented. Sales area was increased to 2500 squate metres. Since 2013 to improve shopping comfort for our customers sales and exposition area reached 5000 square metres. Currently Efekt company hires 30 workers which include sales representatives who work in other polish cities. Sales representatives offer new collections, collect orders and provide merchandise materials.
Basic wholesale activity is selling lingerie products such as: tights, socks, panties, corsets, leggings, bras, night underwear, erotic underwear, swimwear, light cotton wear and sport/fitness wear.
Efekt company sales underwear from leading polish brands such as Key which is one of the biggest manufacturer in eastern Europe based in Wrocław also Conette and Esotiq Henderson. Ferax company based in Zuńska Wola supply wholesale in socks and tights of their own brands Gatta and Wola. Suppliers of hosiery are Marilyn, Egeo, Golden Lady, Bas Bleu and many more. Main suppliers of lingerie are big polish manufacturers like Kinga, Mat, Sawren, Ava, Gorteks, Biggi, Gaia, Nipplex. Leading manufacturers of erotic underwear are Obsessive and Livia Corsetti.
All of our suppliers and brands can be found in section Assortment. Efekt company is dealing with more than 50 big and smaller brands domestic and foreign. One of the biggest foreign supplier is chinese manufacturer of silicone bras.
Main market of Efekt company are retail stores located in Lublin and eastern Poland and smaller wholesalers based all over the country. Since 2004 Efekt expands its market abroad and sells to other EU counties and Ukraine.
Domestic distribution system is mostly based on shipping company DPD which guarantee 24h order delivery. All oredrs over 500PLN are shipped free of charge. Local orders (Lublin city and region) are delivered by sales representatives. All international orders can be shipped by registered mail after calculating weight and value of each order.
From advertising media Efekt company uses most of all advertisements in magazines such as „Modna bielizna” which i also issued on ukrainian market.